SEO is a short reference to search engine optimization and it is one of the most popular marketing methods which is applied by millions of businesses all around the world. The main benefits of using SEO is the relatively low cost, the global reach, the flexibility of the methods and the ability to direct marketing to a particular audience.
SEO can give you great returns on your investment, however in 2012 there are changes to new trends and new strategies which everyone needs to be aware of.
The main thing that you must focus on is providing quality content. When it comes to marketing your website online and attracting visitors to your site then it is not sufficient to just have a variety of external sources displaying your link. Lower quality content will not stand a chance when compared to content that engages and provides assistance to the readers of today and this is back by the recent Panda update by Google.
In 2012 social networking has become massive. Social websites such as Facebook and Twitter are both advancing at rapid speeds. Presently, additional SEO techniques have become popular including that of video marketing. However it is important to note that it is not enough for a business to just create a profile on social networking sites and then start sending out messages to users, you must ensure that you provide information that is useful for your target audience.
With the world of 2012 revolving around mobile interaction, some consideration should be given to mobile SEO techniques. Most people now have access to a mobile device which gives them internet access and there are a huge range of widgets and applications that can be used to help you with your marketing efforts.
Web design on page SEO helps to make websites responsive to the kind of user panel it is displayed on. For 2012 and the years beyond, websites that consistently update with advancements in internet technology will become more authoritative in the eyes of the visitors.
The search engines of yesteryear gave praise to website that made use of inbound links with compatible keyword affiliation. Recently, Google has made it clear that it will not tolerate websites that abuse this technique with excessive linking. It is therefore important that you vary your anchor text to make it look natural.
While mentioning inbound links, outbound links are also noted by the search engines. As a result, websites can be demoted by Google if they are seen to have links affiliated with websites classified as spam.